Dale Carnegie – How to Win Friends and Influence People

Grant Cardone – The 10x Rule

David Goggins – Can’t Hurt Me

Main learning outcome
Systematic frameworks, such as checklists, tend to help us make the most of our capabilities and knowledge in hyper complex and stressful situations.

Checklists are tried and tested instruments that support complex decision making process. Their use in Aeronautics led surgeon Atul Gawande to partner with World Health Organization to study their potential use in the field of medicine. While working on such project, Gawande witnessed checklists’ use in fields such as construction or investment. Leveraging on such experiences and best practices, he designed medical checklists with data-backed proven efficiencies.

Why are checklists useful?

• They foster collaboration and encourage information sharing, leading to collective empowerment
• They help to address recurring mistakes
• They support rational approach to otherwise emotionally involving decision making (for instance under pressure or involving potential financial gain)

How to build useful checklists?

• Explain and document how you wish to use this checklist – it won’t be self evident for most users
• Keep it short
• Focus on core elements
• Be specific, also on timing of such checks
• Try and test, again and again
• Date it – so it can be updated

Bridging the implementation gap

• Review my existing checklists, leveraging on above principles
• Expend the use of checklist to investment decisions
• Print and display checklists

View the book (or ebook) The Checklist Manifesto on Amazon

Read in April-May 2019

How I came across The Checklist Manifesto
The book happened to be quoted on several occasions in podcasts, namely on Tim Ferriss’ show with Ramit Sethi and was featured in Tim’s blogpost The Unusual Books That Shaped Billionaires, Mega-Bestselling Authors, and Other Prodigies

“There is a difference between school and education: you can finish school but you can never finish your education”. This is one of the many quotes from Zig Ziglar, that despite its seemingly naive wording, carries enough power to change careers and lives.

I usually refer to Zig Ziglar as a mentor, despite the fact that I never got the privilege to meet him. The reason is his wisdom keeps guiding me year after year, from my professional live to my personal one.

Mentors are not available to everybody, that’s what good books and encyclopedias are for, would also say Ziglar. That could be the motto of this blog.

My absolute recommendation to start studying Zig Ziglar’s work is the audiobook version of Secrets of Closing the Sales, read by Ziglar himself. To me it works almost as a private coaching session.

Most of the wisdom shared across Ziglar’s work will not appear as groundbreaking or as the one thing that makes the difference. What Ziglar offers is a framework that helps to develop a proactive mindset.

Some of the tips I use:

• Dedicate daily some specific timing to focus on my #1 business objective. Everyday a specific moment in my calendar is booked exclusively to call clients. This helps me to ensure that by default I keep building every day on what is my strongest skills: sales

• As a salesperson, paying attention to treat any internal stakeholder as a client. Namely, I increased significantly the importance of training my team as I realized that they were likely to speak to make clients as much as I do, even if not more.
• Keep studying everyday, especially learning from the best through readings. This is one of the reason I created this blog. Discussing about the learning points helps me to make the most of my readings.

This bestseller by Malcolm Gladwell, a New Yorker journalist and author of several fascinating books, explores a topic all the more interesting in the age of social media: how a trend becomes viral.

In no more than 300 words

In The Tipping Point Malcolm Gladwell invites readers to consider how a trend starts. What makes something go viral is the combination of three rare factors. The initial reason if that a specific information or product encounters three type of very specific people that are labeled as Connectors (imagine your friend who knows everyone), Mavens (your other friend that is always aware of the new technologies and the best places to strike a deal) and Salesmen (the enthusiastic but sometimes annoying friend who stills the attention at diner parties). The second element that makes a viral trend is that the information is packaged into a simple and very efficient way: it sticks. Gladwell exposes how research proves that ability to achieve an outstanding level of information stickiness outsmarts the best possible creative marketing campaigns. Intense practical testing – via focus groups for instance – appears to be the only way (yet exhausting) to reach such efficiency. Finally, environment plays an extraordinarily important role into the unfolding of any trend. However, seemingly negligeable details, such as the immediate context (stressful situation, unfavorable environment, community type of organisation…) carries similar influence to the previous two factors.
In the age of social media, Gladwell provides simple queues to understand how viral content is created, and enables us to break down retroactively and understand existing or past trends. This is a powerful “How-To” that we can leverage on to promote causes dear to us or improve our marketing abilities.

Three takeaways

• A trend is started by a very small number of highly specific people who fall into three distinct groups: Connectors (who know everyone), Mavens (who genuinely want to help) and Salesmen (who persuade others due to their mesmerizing skills)
• There is always a simple way of packaging information to make it irresistible. Putting up the hard work to discover the right format is the most effective way to make information stick. There is no shortcut to testing: intuition can not tell you what really woks
• Environment can have an immense impact on behavior, yet the seemingly little details tend to have the largest impact

Bridging the implementation gap

• Identify and keep an eye on the Connectors, Mavens and Salesmen in my environment. They can play the role of canaries in the mine and help me spot trends
• Put marketing strategies and material to test relentlessly. it is the best way to achieve maximum communication efficiency. Creative marketing can not replace this effort
• Accept that environnement plays a major role in anyone’s behavior, including me. Focus on fixing negatively impacting elements of my environnent to ensure long term success and happiness

Do I recommend this book? It is indeed an interesting read but unless you are fundamentally interested by the research behind the conclusions, I would recommand you stick to the summary and action points

View the book (or ebook) The Tipping Point on Amazon

How does The Tipping point rank on the #neverendingbooklist project?

In this book, Malcolm Gladwell quotes a research paper that I am strongly influenced by. This paper is the Affective Communication Test by Howard Friedman published in 1980. It shows how salesmanship efficiency relies heavily on a quality that is highly difficult to measure: the ability to convey emotions. Research shows that, contrary to our intuition, this is mostly a non verbal process and that it can hardly be faked. In conclusion, charisma appears to be a gift. Friedman built a self test to assess levels of individual charisma. Such test has been proven efficient by many subsequent experience. I encourage any sales professional to use it as part of his recruiting method.
Read the paper: https://pdfs.semanticscholar.org/f14c/36b4a59112b4dae5b9eed711c565d8ef96e3.pdf

Malcolm Gladwell on TED:

Hans Rosling was a doctor and public speaker who fought two main battles: children mortality and ignorance. If you never had the chance to watch Hans’ inspiring TED Talks, give it a look. I’ll add them after the review. The main reason to read this article – and the book – is that I bet it will make you happier about the current state of the world! I am comfortable to say it will help most of us make better decisions.

In no more than 300 words

Factfulness was written by Hans Rosling as a digest of his lifelong quest for a fact-based understanding of our world. After countless research and public speaking exercises, Rosling concluded that human beings living in richest parts of the world tend to imagine a distorted reality, through the lence of poverty, violence and fear. Factfulness exposes how we rely on an outdated matrix to make our judgements. Western vs Developping world framework prevents us from realising that most people live today in middle-income countries, that 80% of 1-year old children globally have been vaccinated or that Malaysia life expectancy today is comparable to Sweden in 1975. Rosling invites us to consider a 4 income buckets framework. Level 1 corresponds to $1 a day, and encompasses our traditional poverty image: people going barefoot to get water from a well. 1 billion people are today in this category. Level 4 stands for “western” lifestyle, with a daily income over $64, home to another 1 billion individuals. Remaining 5 billions are split between two categories: from $4 daily income for category 2 and $16 a day for level 3.

Rosling warns against the use of stereotypes: facts show that religion has barely any impact on number of children while income, and to a second order healthcare and education do. Consider that that number of children per woman is lower in Iran than in USA.

As I finished the book, I realised such data-driven exercise opened my eyes on opportunities. It also calls for lifelong learning: the world is evolving fast, yet the eduction is mostly provided when people are young, by teachers who rely on data usually from their own twenties. Luckily, data is now available to most of us, and at a very cheap cost. A small effort can grant us a useful framework upgrade.

Three takeaways

• The world is in much better state that our intuition would let us imagine. A simple look at the facts helps to realise that.
• The next 1Bn population willl be aged between 30 and 45 years old, while other buckets will remain stable from now to 2030
• It is very difficult for the brain to get a sense of large numbers, hence using ratios and comparables provide a much better understand of general situations

Bridging the implementation gap (actions I added to my toolbox based on this book)

• Dedicate more time to understand what the majority stands for (in terms of actual distribution) and focus less on averages or extremes that tend to cloud the understanding
• When facing an urgent situation, instead of acting right away, take an additional look at the data (and get more if not relevant) and assess the second order consequences of action versus non action
• Beware of statements starting with “in times like this” or “in the world we live in now”. They usually introduce false and overly pessimistic statements.

Do I recommend this book? That is indeed a must read!

View the book or the ebook Factfulness on Amazon

How does Factfulness rank on the #neverendingbooklist project?

See Hans’ TED Talk, Let my dataset change your mindset

Factfulness was highlighted as a reading recommendation by Bill Gates Summer 2018 Reading list and by Howard Marks, Oaktree Investment Manager and bestselling author in the Tim Ferriss show #338.